EZZEY.

Prepared for Michael Iuculano, MJI Capital · October 2026

Phase 2 proposal

Expanded market. Expanded results.

Phase 1 built the engine and it is working. Phase 2 doubles your audience and puts MJI Capital in front of every borrower, not just the ones who search for hard money.

2x to 3xAudience size, including people who do not know hard money is their answer

$250K to $500KPer month in consistent commissionable revenue, the Phase 2 target

$1M per monthThe long-term goal this path is built toward

The problem

Competitors are closing in.

Lenders across the capital world are expanding fast. Second place is not the goal.

LVX Capital

Advertising across the same channels you use, and reaching borrowers on Yelp and Google intent ads that should be yours.

Capital Fund 1

Has announced passing $800 million in assets under management. Press release

Griffin Financial

A California competitor expanding its visibility month after month.

Every month we wait is a month they use to widen the gap.

The plan

Five moves that put MJI out front.

Each one reaches more borrowers. Together they feed each other.

Market expansion

Reach borrowers who never search "hard money."

Custom audiences of people in market, plus lookalikes of people who resemble them
New loan types in front of new buyers: DSCR, bank statement, business expansion capital, home equity
Keyword set doubled from 50 to 100, with extra weight on California
AEO, AIO and GEO for answer engines and AI search, plus local and national SEO

Optimized websites

Every visit becomes a conversation, and every client becomes a referral.

MJI Capital site optimized using AI techniques, built from the approved homepage mockup
Michael Iuculano's personal site optimized too, to support his Google knowledge profile
Conversion-friendly pages that create the referral effect: "you need to talk to this guy"
Personal by design: the MJI team, expert lending and direct attention

Connected TV

Be the recognizable name on the big screen.

One-time $4,000 test, fully managed by EZZEY
Viewers scan a QR code, land on your site, and every step is tracked with the pixel
If the early results are strong, we discuss expanding ad management

Yelp defense

Shut the side door LVX Capital is using.

$1,000 Yelp test to take back the borrowers LVX Capital is sniping there
Same pressure on Google intent ads, Local Services Ads and PPC where LVX takes business
Monthly competitor monitoring so you stay ahead

Google Business Profile

Own the map results in Arizona and California.

Continued and extended optimization of the profile
Weekly posts, photos, review growth and local citations
Local Services Ads integration for added reach

The path

Phase 1 built it. Phase 2 scales it.

Phase 1 · Complete

Infrastructure

120 to 180 days of hard rebuilding. The results are now showing.

Phase 2 · This proposal

Market expansion

More audience, more channels, more consistent revenue. Target $250K to $500K per month.

Next phases

Scale

Build on the momentum toward $1M per month.

Investment

More than double the scope. Not double the cost.

$7,775

per month · 12-month commitment

Full scope value ~~$12,775~~ per month. The partnership discount reflects our 3% revenue share on Michael's loans and 5% on company loans.

Included every month

Market expansion and 100-keyword SEO
Both websites optimized using AI techniques
Connected TV management
Yelp management and competitor defense
Google Business Profile boosting

Ad budgets, paid to the platforms

$4,000 one-time connected TV test
$1,000 Yelp test

Scope of work

Exactly what we deliver, service by service.

Twelve-month term. Work begins with a two-week onboarding sprint after approval, then all five services run in parallel.

1. Market expansion and SEO

Grow the audience beyond hard money intent and double the keyword set.

EZZEY delivers

Keyword research and expansion from 50 to 100 tracked keywords, weighted toward California
Custom audiences of in-market buyers, plus lookalike audiences built from them
Content clusters and landing pages for DSCR, bank statement, business expansion capital and home equity
On-page optimization, schema and internal linking
AEO, AIO and GEO optimization for answer engines and AI search
Local and national SEO, with link building

Reporting

Monthly rank and lead report

MJI provides

Loan program details and approved claims
Funded deal information

2. Optimized websites

MJI Capital and Michael Iuculano's personal site, optimized using AI techniques.

EZZEY delivers

MJI Capital site optimized from the approved homepage mockup: hero, loan programs, why MJI Capital, funded deals gallery, application footer
Michael Iuculano's personal site optimized for conversion and to support his Google knowledge profile
Borrower messaging for investors, developers and commercial buyers
Mobile-first build, page speed, tracking and CRM form connections
Personal elements: team photos, direct contact and a referral-friendly path

Reporting

Monthly conversion and traffic report

MJI provides

Team photos and testimonials
Funded deal details
Hosting and DNS access

3. Connected TV

A one-time test to prove reach and response.

EZZEY delivers

Campaign setup and management through the CTV network
Audience targeting by real estate investor behavior, income and Arizona and California location
Creative trafficking with a QR code to a tracked landing page
Pixel tracking from the TV screen to the website to the lead
Recommendation on expanding ad management if results are strong

Reporting

Monthly optimization report and an end-of-test results review

MJI provides

Approval of creative and video assets
$4,000 test media budget

4. Yelp and competitive defense

Take back borrowers LVX Capital is reaching on Yelp and Google intent ads.

EZZEY delivers

Yelp profile setup: listing, photos, hours and keyword-rich service descriptions
$1,000 targeted Yelp ad test in both markets
Review request strategy and review response management
Monthly Yelp ad budget optimization after the test
Competitor monitoring of LVX Capital on Yelp and on Google intent ads, Local Services Ads and PPC, with recommendations

Reporting

Test results with cost per lead
Monthly competitor snapshot

MJI provides

Yelp business account access
$1,000 test budget
Approval to respond to reviews

5. Google Business Profile boosting

Own the map results in Arizona and California.

EZZEY delivers

Profile audit and optimization: categories, service areas and consistent name, address and phone data
Weekly Google Posts on loan programs and funded deals
Photo program with team and property images
Review acquisition outreach to past borrowers and partners
Q&A management and local citation building
Local Services Ads integration

Reporting

Monthly calls, direction requests and profile views

MJI provides

Profile access
Photos and funded deal highlights
Introductions to past borrowers

Governance and terms

Monthly performance review and a quarterly strategy call
$7,775 per month for 12 months, billed under the existing Master SOW as an addendum
Ad budgets are paid to the platforms and are not part of the management fee
Revenue share terms as set out in the agreement
Work outside this scope is quoted separately before it begins

Keep fighting competitors, or lead the market.

This is the next step on the path to $250K to $500K per month. Approve Phase 2 and we start with a two-week onboarding sprint.

Approve Phase 2